Jurisdiction
For products sold in Hungary
Law Summary
The Hungarian Competition Authority (GVH) provides this guidance to help businesses make truthful environmental claims. It emphasises clarity, specificity (e.g., whether a claim refers to product, packaging, or manufacturing), and the need for verifiable substantiation, warning against misleading consumers with vague or unsubstantiated “green” assertions.
Law Obligation
- Companies must ensure green marketing claims are substantiated with evidence.
- Organisations must follow specific guidelines for environmental communication.
- Businesses must maintain documentation supporting green marketing claims.
