Jurisdiction
For products sold in the USA
Law Summary
The US Federal Trade Commission’s (FTC) Green Guides help marketers avoid making deceptive environmental claims. They provide general principles and specific guidance on how consumers are likely to interpret various claims (e.g., “recyclable,” “biodegradable,” “carbon offset”) and how these should be qualified and substantiated.
Law Obligation
- Companies must ensure environmental claims are specific and substantiated.
- Organisations must maintain evidence supporting environmental marketing claims.
- Businesses must avoid deceptive environmental benefit statements.
