Empowering consumers for the green transition

Jurisdiction

For products sold in EU

Law Summary

This Directive updates EU consumer law to combat greenwashing. It bans generic environmental claims (e.g., ‘eco-friendly’) without proof, claims based solely on offsetting, and regulates sustainability labels to ensure consumers receive clearer, more reliable information, including on product durability and repairability.

Law Obligation

  • Companies must provide clear information about product durability and repairability.
  • Organizations must disclose early obsolescence practices in products.
  • Businesses must verify environmental claims before marketing.

Standards and/or certifications that may apply

  • Blue Angel logo
  • EU Ecolabel logo
  • Global Organic Textile Standard (GOTS) logo
  • Nordic Ecolabel (""Swan"") logo