Jurisdiction
For products sold globally
Law Summary
This playbook by UNEP and UN Climate Change guides fashion communicators (marketers, media, influencers) to align their messaging with sustainability goals. It encourages countering misinformation, reducing messages of overconsumption, redirecting aspirations to sustainable lifestyles, and empowering consumers to demand greater action.
Law Obligation
- Companies must follow best practices for sustainable fashion communication.
- Organisations must ensure transparency in sustainability messaging.
- Businesses must avoid misleading environmental claims in fashion marketing.
