Jurisdiction
For products sold globally
Law Summary
The ICC’s framework provides global guidance for businesses on making responsible environmental claims in their marketing. It emphasises that claims must be truthful, substantiated, relevant, based on sound science, and use clear language, considering the full lifecycle of the product or service to avoid misleading consumers.
Law Obligation
- Companies must ensure environmental marketing claims are truthful and verifiable.
- Organisations must follow ICC principles for responsible environmental communication.
- Businesses must maintain evidence supporting environmental claims.
